Progressive is joining the ranks of insurers that run multiple campaigns with an assortment of characters, endorsers and spokesbeasts. Progressive, which has been running ads since featuring a sassy sales clerk named Flo, plans to introduce on Sunday a separate campaign with another character. The new character is a mysterious man who is nameless for now. He is being referred to by executives of Progressive and its creative agency, Arnold Worldwide, as the Messenger. The goal of running more than one campaign at a time is to sufficiently entertain consumers to prevent them from changing channels, turning the page or clicking a mouse. The variety is intended to help the ads stand out amid the clutter, particularly in categories like insurance that are crowded with many large marketers — each with ad budgets totaling hundreds of millions of dollars a year.
Who Is Jaime’s Gorgeous Wife in House Party ‘Progressive’ Commercial?
Products: Progressive Direct Rate Comparison. Actors: Jim Cashman , Stephanie Courtney. As Flo the Progressive lady tries to explain the Direct Rate Comparison tool to a customer, Jamie shouts enthusiastic phrases to be her hype man. It turns out the customer likes his way of explaining car insurance better. Sorry, we only accept work mail accounts. Submit Already unlocked? Please check your email and click on the verify link — it will return you right back to this page with the data unlocked.
Who Is the Woman In the Progressive Name Your Price Ad Who Isn’t Flo? Let Me Explain
Flo is a fictional salesperson character appearing in more than commercials for Progressive Corporation , beginning in Portrayed by actress and comedian Stephanie Courtney , the character has developed a fan base on social networks and has become an iconic advertising mascot. The character debuted in through several television commercials and has since appeared in radio and print advertisements and web banners. Flo is a cashier and is recognizable by her extreme enthusiasm, name tag, sparkling white no-wrinkles uniform, upbeat personality, heavy makeup , and retro hairstyle.
Products: Progressive Insurance Bundle. Flo and the Progressive agents show up to Jaime's home. He talks about how his home isn't much, but it is still home.