Douglas Lambert wanted to give Playboy a run for its money. It was , and Hugh Hefner's magazine had created a new mainstream market for soft-core porn. Lambert, a nightclub owner in Garden Grove, California, decided to get in on the action. Lambert's wife Jenny saw a bigger opportunity: a magazine with nude male centerfolds. Lambert wasn't sold.
WHEN Mark Graff, a longtime veteran of adult entertainment, founded Playgirl TV in , he wasn't necessarily interested in liberating women to enjoy the pleasures of erotic entertainment; he was more interested in exploiting them, as an underserved market. Graff, who had created Spice Entertainment, a raunchier alternative to Playboy TV, had always believed that women were among Spice's loyal viewers, although the content, like most pornography, was made with men in mind. Graff says, sitting in his office the in the East 40's.
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