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Desi Rising: South-Asian Demo Sees U.S. Economic, Media Clout Grow
Bias in the Asian media and marketing industry
Sadly, an update finds things are changing for the worse. In the world was on the cusp of the metoo movement and momentum around gender equality was gathering pace both in the West and in Asia. In the wake of a huge amount of airtime, conversations and convictions, we hoped to see a seismic shift in the situation here in Asia. However, our new findings show that the situation is getting worse. We were both shocked to see that the number of people who say that men and women are treated equally in their organisation has dropped by 15 percent, from 84 percent in , to 71 percent in
Last fall in new york at the first annual summit of the South Asians in Media and Marketing Association, Rishad Tobaccowala appeared as one of many high-caliber media industry speakers to discuss the burgeoning and highly desirable South-Asian media market. The chief innovations officer at advertising agency Publicis Groupe Media as well as CEO of Denuo, the Chicago-based think tank of digital advertising applications for the future, Tobaccowala walked away from the two-day event in amazement. But I sat through every session, and instead of being bored to tears, I learned a lot. People were sharing and educating each other about the growth of the South-Asian market. Hundreds of people showed up and they all had so much pride and interest in connecting with each other for the first time.
The group has a diverse area of operations and has a clear cut edge over its competitors in each category, with hands on experience in the fields of , Advertising Sales, Satellite Channel Distribution, Combined cable Buying, Cinema Advertising and Digital Media Marketing. We always think a step forward to become a strategic and communication partner of our clients. Various projects are awaiting Donors for their support.