Online dating industry in india

Currently dominated by firms like Tinder , TrulyMadly, OkCupid and the newly launched Bumble, user penetration in the Indian online dating market that stands at 2. Launched in India in , Tinder last reported 7. Cities like Delhi, Mumbai, Bengaluru and Gurugram figured in its 10 most superliked markets globally for the year of In such a scenario, dating apps are investing and educating people about new ways of interacting with each other and seeing life beyond their circle, Maheshwari added.

Online dating or Internet dating is a system that enables people to find and introduce themselves to new personal connections over the Internet , usually with the goal of developing personal, romantic, or sexual relationships. An online dating service is a company that provides specific mechanisms generally websites or applications for online dating through the use of Internet-connected personal computers or mobile devices. Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based. Online dating services allow users to become "members" by creating a profile and uploading personal information including but not limited to age, gender, sexual orientation, location, and appearance.

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Besides its American rival Tinder, which dominates the Indian market, Bumble will compete with homegrown players like TrulyMadly and Woo. Winning over India may not be easy, since dating apps here are not exactly used the way they are in the West. Edited excerpts:.