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Lessons, activities, and a Power Point presentation by author and consultant Nancy Lee are provided to help youth understand how social marketing tries to affect change in social behavior. What is Social Marketing? Nancy Lee, social marketing consultant and co-author of the book, Social Marketing: Improving the Quality of Life , has developed this Power Point presentation, which provides the steps in developing a social marketing plan and incorporates examples from Teen Aware media campaigns. Examining Pregnancy Prevention Ads After reviewing the definition of social marketing and examples of existing campaigns, students examine pregnancy prevention ads produced by a professional social marketing campaign, and by students.

Teenagers in Norway practise the urban sport parkour. Cole Skinner was hanging from a wall above an abandoned quarry when he heard a car pull up. The two say that they seek out places such as construction sites and disused buildings — not to get into trouble, but to explore. There are also bragging rights to be earned. Science has often looked at risk-taking among adolescents as a monolithic problem for parents and the public to manage or endure. Adolescents do take more risks than adults, and the consequences can include injury, death, run-ins with the law and even long-term health problems.

I know I certainly did. Talk early and talk often about sex. Take a moment.

Michael J. Bradley, EdD, award-winning author, has counseled adolescents and their parents for over 30 years and currently has a private practice in suburban Philadelphia. As a recognized specialist in adolescent behavior and parenting, Dr. Bradley is in demand as a speaker and facilitator for mental health professionals, educators, and parenting groups.