For obvious reasons, the weeks leading up to February 14 mark the busiest time of the year for online dating services. As he sees it, 20 years after the website his company is named for birthed the online dating industry as we know it, the business of using technology to turn singles into couples is on the cusp of its next big inflection point. In the next few years, propelled by the twin currents of mobile computing and social media, the industry will reach new levels of popularity, profitability and utility. Besides Match.
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Throughout human history, people have sought assistance from others in meeting romantic partners — and Americans today are increasingly looking for love online by enlisting the services of online dating sites and a new generation of mobile dating apps. A national survey by Pew Research Center, conducted June July 12, , among 2, adults, finds that:. The share of to year-olds who report having used online dating has nearly tripled in the last two years.
Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships. When we first studied online dating habits in , most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people. Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating — and attitudes toward online dating have grown progressively more positive.